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Google Business Profile Optimisation & Local SEO

Set up, optimise and manage your Google Business Profile (formerly Google My Business) so nearby customers can find, trust and contact you.

Google Maps listing with business profile card, star rating, call and directions buttons
What's included

What is Google Business Profile optimisation?

Your listing on Google Maps and Search

When someone searches for a service “near me” or in their city, Google usually shows a map with three businesses before any website. Those listings come from Google Business Profile, previously called Google My Business or GMB. For many local businesses it drives more calls than the website does.

We optimise your profile and local citations so Google has accurate, complete information about your business, and so customers have reasons to choose you once they see it: clear categories and services, real photos, regular posts and a steady flow of genuine reviews. We never buy reviews or use fake addresses, both of which can get a profile suspended.

Common Requirements

What businesses usually tell us before they start

If any of these sound familiar, google business profile is likely part of the answer.

Competitors show up on Maps and we don’t.

Our listing has the wrong phone number and old photos.

We have very few reviews compared to others nearby.

We have two listings for the same branch.

What We Do

What PCM Media provides

Every google business profile engagement is scoped to your goals. This is what is typically included.

Key Areas

What our google business profile work covers

Area 1

Profile optimisation

Categories, services, products, attributes and descriptions.

Area 2

Reviews

Review requests, response templates and reputation monitoring.

Area 3

Citations

Consistent name, address and phone across directories.

Area 4

Local content

Posts, photos, offers and Q&A kept current every week.

Who It's For

Businesses that usually benefit from google business profile

Clinics, salons, restaurants and showrooms

Home service businesses with a service area

Professional firms (lawyers, CAs, consultants)

Multi-location businesses that need consistent listings

Businesses with an unverified, duplicate or suspended profile

How It Works

Our google business profile process

01

Audit

Profile completeness, categories, reviews, citations and competitor comparison.

02

Fix

Correct details, merge duplicates and complete every relevant field.

03

Optimise

Services, descriptions, photos and posts aligned with local searches.

04

Grow reviews

A simple process for asking happy customers for reviews.

05

Track

Monthly report on calls, direction requests, website clicks and searches.

Benefits

What good google business profile does for a business

Better visibility in the Google Maps local pack

More calls, direction requests and website clicks

Stronger local trust through genuine reviews

Accurate information across Google and directories

Related Services

Services that work well with google business profile

SEO

Sustainable, white-hat search optimisation that compounds over time.

Content Marketing

Blogs, website copy and guides written around real search intent.

Website Development

Fast, SEO-ready websites designed to turn visitors into enquiries.

Social Media Marketing

Content and community that build a brand people actually follow.

Google Business Profile FAQ

Questions about google business profile

Yes. Google renamed Google My Business (GMB) to Google Business Profile. The listing works the same way and is managed through Google Search and Maps.

We can’t guarantee a position. Ranking depends on relevance, distance from the searcher and prominence. We improve the parts you can influence: completeness, accuracy, reviews and activity.

We review the likely cause, correct the information that conflicts with Google’s guidelines and help you submit a reinstatement request with supporting documents.

You need a real location where you meet customers, or you can list as a service-area business and hide your address. Virtual offices and fake addresses are against Google’s guidelines.

Talk to us about google business profile.

Tell us about your business and we’ll suggest a plan and budget that fits. The first consultation is free.

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