Search, Performance Max, Display and YouTube campaigns managed with one goal: a lower cost per lead and better lead quality.
Google Ads (also called PPC or search engine marketing) places your business at the top of Google when someone searches for what you offer. You pay when they click. Done well, it is the quickest way to reach people who are ready to buy. Done badly, it spends money on the wrong searches.
We manage Search, Display, Shopping, Performance Max and YouTube campaigns with weekly optimisation. Every account starts with conversion tracking for calls, forms and WhatsApp clicks, because without it there is no way to know which keywords are paying for themselves.
Often combined with Social Media Ads and SEO.
If any of these sound familiar, google ads is likely part of the answer.
We’re spending on Google Ads, but most calls are irrelevant.
Our cost per click keeps going up.
We don’t know which keywords bring actual customers.
We need leads this month while SEO builds up.
Every google ads engagement is scoped to your goals. This is what is typically included.
Text ads for high-intent keywords, with tight negative keyword lists.
Product and goal-based campaigns for e-commerce and lead generation.
Awareness and remarketing to people who have already visited.
Pages aligned to each ad group so clicks turn into enquiries.
For existing accounts we audit search terms, structure and tracking first.
Conversion tracking is set up and tested before any budget increase.
Campaigns, ad groups, ads and extensions are built around intent.
Search terms, bids, ads and budgets are adjusted every week.
You see spend, leads, cost per lead and what we changed.
Faster lead flow than organic channels alone
Full visibility into cost per lead and return on ad spend
Spend controlled by day, location and device
Campaigns that scale as budget grows
It depends on cost per click in your industry and city. We estimate a starting budget from keyword data during the consultation and recommend a test period before scaling.
No. Ad spend is paid directly to Google from your own account. Our management fee is separate, so you always own the account and its data.
Campaigns can start receiving clicks within days of approval. The first few weeks are used to learn which searches convert, so cost per lead usually improves after that.
They solve different problems. Ads bring leads now; SEO builds a long-term asset. Many clients run both, using ad data to decide which keywords to target with SEO.
Tell us about your business and we’ll suggest a plan and budget that fits. The first consultation is free.
