A single, joined-up plan across search, ads, social media and your website, run by one team and reported in plain language.
Digital marketing covers every place a customer might find, judge and contact your business online: Google search, Google Maps, social feeds, paid ads, your website and your WhatsApp. Most businesses already use a few of these. The problem is that each one is usually handled separately, by different people, with no shared goal.
PCM Media manages them as one system. We start with what you sell, who buys it and how much a new customer is worth to you, then choose the channels that fit that budget. Our full-funnel performance marketing work sits here too: campaigns across Search, Social and Display that are planned around cost per enquiry, not vanity numbers.
Often combined with SEO and Google Ads.
If any of these sound familiar, digital marketing is likely part of the answer.
We post on Instagram and run a few ads, but we can’t tell what actually brings customers.
Our previous agency sent reports full of impressions. We wanted enquiries.
We need a plan for the next six months, not just a list of tasks.
Budget is limited, so we need to know where to spend first.
Every digital marketing engagement is scoped to your goals. This is what is typically included.
SEO and Google Business Profile work so you appear when people search.
Google Ads and Meta ads for enquiries that need to arrive this month.
Social media content and design that make your business look established.
Landing pages, forms, call and WhatsApp tracking so every lead is counted.
We review your current channels, competitors, tracking and sales process.
You get a written channel plan with budget split, priorities and what we will measure.
Tracking, landing pages, campaigns and content calendars are put in place.
Campaigns go live and are adjusted weekly against cost per enquiry.
A monthly report and call: what worked, what didn’t, and where to move budget.
One plan and one point of contact across every channel
Budget shifted toward what actually converts
Clear attribution of enquiries to the channel that produced them
Fewer wasted experiments and duplicated spend
Digital marketing is the whole set of online channels. Performance marketing is the part that is paid for and measured against a specific outcome, such as a form fill or a call. We plan both together so paid campaigns are supported by search, content and a website that converts.
No. Most small businesses do better with two or three channels done well. The audit tells us which ones fit your customers and budget.
It depends on your industry and city. During the free consultation we suggest a starting budget for management and for ad spend separately, so you know what each covers.
Yes. Many clients keep social media or design in-house and use us for strategy, ads and SEO. We agree who owns what at the start.
Tell us about your business and we’ll suggest a plan and budget that fits. The first consultation is free.
